Your discount will be applied at checkout.
Back

TL Effect FAQ

When will the application open?
Applications for the program are open now through Thursday, March 31st, 2022. To apply, please complete the application form, which can be found here.

Who is eligible to apply?
In order to qualify for The TL Effect, each applicant/startup must meet the following criteria
  • Applicant identifies as a woman
  • Applicant is a person of color
  • Applicant is 18 years or older as of August 1, 2021
  • Applicant is based in the United States (we welcome applicants from all 50 states!)
  • Applicant is the founder of a startup with an existing product or service
  • Startup is majority women-owned. The TL Effect has the goal of supporting businesses run by individuals who are women-identifying. We follow the criteria of the Small Business Administration and define “women-owned” as 51% owned, controlled, operated, and managed by a woman or women. Businesses must meet these criteria to be eligible to apply. The TL Effect uses an inclusive definition of “women.” We welcome trans women, genderqueer women, and non-binary people who are significantly female-identified to apply.
  • Startup is focused on a consumer-focused product or service
  • Startup is registered as a legal entity in the United States
  • Startup is early-stage (i.e., has not received venture capital funding)
What will each recipient receive?
The TL Effect is intended to provide a multi-pronged approach to supporting one lucky entrepreneur from each cohort. Each recipient will be granted the following:
  • Awareness: Raise brand awareness by amplifying her product/service on our ThirdLove social and blog platforms. We will also share any content we create with the founder so that she can leverage it on her own channels.
  • Work/Meeting Space: Dedicated office space to use for meetings, workspace, and photoshoots in ThirdLove's San Francisco and Los Angeles offices.
  • Monetary Grant: $20,000 cash grant to help support the company's growth.
  • Fundraising Support: Direct access to ThirdLove's founders to help navigate fundraising and other big topics so that she will have more equitable opportunity at scaling the next billion-dollar idea.
  • Mentorship: Mentoring program where our talented ThirdLove team can donate their time and knowledge to help with various aspects of their business ranging from product development, production, supply chain, marketing, creative, brand, and finance.
Who is reviewing applications?
An internal team of ThirdLove executives led by the company’s Co-Founder, Heidi Zak, will be responsible for the review of all applications submitted. The selection committee may also call upon other female entrepreneurs to help in the selection process depending on the final pool of applicants.

Will there be additional documentation required if my application is chosen?
If an applicant is selected as a semi-finalist, she will be notified via email. Being selected as a semi-finalist does not guarantee receipt of the final prize. As a finalist, additional documentation will be required to verify the information provided in the applicant’s form. Required due diligence information may include certification or evidence that the applicant’s business is women-owned along with business plans and financial statements.

Will I receive confirmation that my initial application has been accepted?
If you are eligible for the program and complete all required fields in the application form, you will see a confirmation screen after hitting "submit".

Contact Us

Due to an influx of contacts, we may take a little longer to get back to you. Please give us 48 hours to respond. Like to help yourself? Maybe one of these articles has what you need:

We don't have what you're looking for? Chat with a Fit Stylist on our website or send us a message!

By texting us, you consent to receive text messages from ThirdLove.com at the mobile number you used to text and you are opting-in to receive future messages or a phone call in the number you provided. Message & Data rates may apply. Reply STOP anytime to opt-out.

Your cart is empty

Have an account? Sign in to view your bag.

Join for free to earn rewards & free shipping on $75+.
Perfect Fit Promise

Returns & exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached....

Read more
why-tl-half-cups

Styles in AA-H, including half cups

hooked logo

Earn points for every $$ you spend.

Take our quiz to find your perfect fit

Take our quiz to find your perfect fit